ARLD Program on Marketing Your Library

Friday ARLD hosted the program Marketing Your Library: Planning, Publications, Winning Awards and $$$!

Deborah Nolan the University Librarian at the Albert S. Cook Library at Towson University gave an excellent presentation on how to develop a marketing plan for you library that included hands on activities to give participants a feel for the process.

Next Eleni Swengler, Senior Graphic Designer from Towson University presented on creating great do-it-yourself marketing materials. She provided information on dos and don’ts and finished by having the participants critique some existing library marketing materials. (See below for her powerpoint)

Finally, Nancy Magnuson the College Librarian from the Julia Rogers Library at Goucher College discussed the John Cotton Dana award, which is awarded to libraries for outstanding public relations campaigns. She talked about Goucher’s application and receipt of the award as well as more general information about applying for the award.

It was a great program with lots of excellent information that librarians can use to jumpstart the marketing efforts at their libraries.

Lots of good ideas were discussed at the program. Please use our comment section to continue the discussion on marketing at your library.

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MLA Conference

It’s just a few short weeks until the 2009 MLA conference (May 13-15). ARLD has some great programs planned. We hope you will be joining us in Ocean City. We’ll be hosting programs on finding health information, finding business information, blogging, the search habits of Millenials, and more. ARLD is also sponsoring a pre-conference session on how to tell your library’s story in order to promote it to funders, executives, administrators, politicians and patrons.

For more information on our conference programs and schedule visit our wiki at http://arldmla.wiki.zoho.com/MLA-Annual-conference.html?pid=149677000000003047

ARLD Spring Program: Marketing Your Library

Join ARLD for our upcoming program Marketing Your Library: Planning, Publications, Winning Awards and $$$!

The program will take place on Friday, April 17 from 9:30-1 at Goucher College’s Heubeck Multi-purpose room.

Program Description:
Marketing your library is even more important in tough times! Join ARLD for a full-range of hands-on and how-to tips on marketing academic, public or special libraries. Debbie Nolan, University Librarian from Towson University will present the key components of a marketing plan, including i.e., the target audience, key messages, sample strategies and tools, and assessment, with time for group activities and brainstorming. . Next Eleni Swengler will give do-it-yourself tips for creating great marketing materials for those without graphic design background. Then Nancy Magnuson from Goucher College will discuss the John Cotton Dana award. The Julia Rogers Library at Goucher College was a recipient of this prestigious $5000 award that is given to several academic and public libraries each year for outstanding library public relations programs.

Cost:
MLA members: $ 35
Non-members: $ 50
Students: $ 30

Coffee, juice, and a light continental breakfast will be served.

2009 MLA Conference Programs

Looking for a great conference to go to this year?  ARLD is sponsoring a number of great programs at this year’s Maryland Library Association conference.

Here’s a look at what ARLD is offering in addition to the other excellent programs at the conference.

Look for registration information soon on the MLA website.

Wednesday May 13, 2009

* Pre-conference, 9:00 – 4:00:
Sure you can find any book, but can you find your story?
Improve your ability to promote your library to funders, executives, administrators, politicians and patrons by learning how to present a compelling story showing the importance of your library.

Presenter: Stephanie Garibaldi, SpeakEasyDC

Thursday May 14, 2009
*Session #1, 11:00 – 12:00:
From Snake Oil to Penicillin: Health Information for Librarians
Learn how to find health information on the web, and how to distinguish the good from the bad.

Presenter: Terri Ottosen, M.L.I.S.,
AHIP Consumer Health Outreach Coordinator
NN/LM Southeastern Atlantic Region
University of Maryland, Baltimore Health Sciences & Human Services Library

* Session #2, 2:00 – 3:15:
Blog Like You mean It: Creating a Blog to fill an Information Need
Learn all about a new technology blog for librarians maintained by the Emerging Technology Librarians at Towson.

Presenters: Carrie Bertling, David Dahl and Carissa Tomlinson
Emerging Technology Librarians
Towson University

* Session #3, 4:00 – 5:15
Business Resources for the Literature Lover
Librarians are known to love books, but how many of our questions are about market share? Learn how to answer those questions effectively.

Presenters: Ray O’Keefe, Enoch Pratt Free Library, Shana Gass, Towson University, and Mandy Hackley, Blackwell Library, Salisbury University.

Friday May 15, 2009

* Session #1, 9:15 – 10:30
The Case of the Millenials’ Mysterious Searching Habits
A presentation based on original research on how the current generation of students search for information.

Presenter: Lucy Holman
Director, Langsdale Library

* Session #2, 11:00 – 12:15
Capturing the Elusive Government Document before it Disappears: The Chesapeake Project
Find out about an effort to catalog and preserve state government documents that are only published electronically.

Presenters: Mary Jo Lazun and Katherine Baer, Maryland State Law Library

Open Access Lecture/Book Signing at JHU

If you’re interested in how Open Access will affect your library,
please consider attending the following program sponsered by the JHU
Libraries Scholarly Communication Group.

Proprietary Scholarship or Open Access?
The New Intellectual Properties of the Library

John Willinsky
Professor, Stanford University
Author of The Access Principle

October 30, 2008
Mason Hall
Johns Hopkins University

5:30 pm Book Signing & Reception
6:30 pm Lecture

ARLD Meeting Minutes 10/10/2008

ARLD Meeting Minutes

October 10, 2008

Loyola Notre Dame Library

Attendees: Danielle Whren, Michael Shochet, Patty MacDonald, Nancy Nyland, Sharon Morris, Lee Wisel, David Dahl, Shana Gass, Ada Woods, Carole Lever, Lucy Holman, Barbara Snead

Recap of Fall Program

Fall program went well. Most of the evaluations were good. Got a good mix of librarians from various types of libraries.

Review of Conference Programs

6 proposals have been submitted to MLA.

• Susan Strasser from University of Delaware program on What Faculty Want. Scheduled for Friday morning. May still be dependent on money.
• Pre-conference program on storytelling led by a member of Speak Easy DC. Will focus on how to tell your library story.
• Shana Gass (Towson University), Ray O’Keefe Cruitt (Enoch Pratt Free Library), and Mandy Hackley (Salisbury University) will present an introduction to business reference-“Business Resources for the Literature Lover”.
• Lucy Holman will give a presentation on her dissertation research regarding the research habits of millenials.
• The Chesapeake Project to save Maryland state government electronic documents.
• David Dahl (Towson University) will present on the Towson University Library blog for staff development. It is contributed to by the 3 Emerging Tech Librarians. Starting as an internal project and hoping to expand it to other libraries.
• Final speaker agreements must be submitted by the end of November because of publication of conference program.

NYC Bus Trip-November 14

• Morning program at Museum of Modern Art Library (admission to library included in tour, but not the museum itself)- 1.5 hours
• 2 free hours for lunch, etc.
• Afternoon program at Paley Center for the Media. We have a choice of several areas of focus. Some of the more interesting ones include advertising, breaking the news, great moments in TV viewing, and classic world interviews.
• Then 4 hours free time in the city leaving at 6 pm to return to Baltimore at approx. 9:30 pm.
• Deadline for sign-up is October 31
• Will be worth 3 CEU’s.

Spring Program

• Developing a Library Marketing Plan.
• Possible date Friday, April 17 or April 24
• Danielle will contact Loyola’s Columbia campus to see about holding the program there.

Presentation by Lucy Holman on Wikipedia

Next meeting in February 2009. Exact date TBA.

Location: TBA

New York City Bus Trip/Library Tours

New York City Libraries Bus Tour

Friday November 14, 2008
6:00/6:30 AM (bus pick up in Maryland) – around 9:00 pm (bus drop off in
Maryland)

Costs: MLA members $85, Non-members $128, Students $72

Explore two of New York City’s best cultural attractions.  Our first tourwill be of the Paley Center for the Media, the world’s foremostinstitution dedicated to the discussion of the cultural, creative andsocial significance of television, radio and emerging platforms for theprofessional community and media-interested public.  Lunch is on one’s own– a list of suggested nearby eateries will be provided.  We will reconveneat 1:30 PM to tour the Museum of Modern Art Library, a comprehensive collection devoted to modern and contemporary art.  Note: the tour cost does not include admission to the Museum of Modern Art ($20) itself, only the cost of admission for the library tour .  Librarians at both museums will discuss the services they provide researchers and will exhibit select items from their collections.  There will also be free
time to experience some of the cultural riches of the City on your own.

The bus will leave from a TBA location at 5:30 PM.

There will be two morning bus pick up locations.  The first pick up will
leave the Rolling Road/I-195 park and ride at 6:00 AM.  The second pick up
will leave the Providence Road/I-695 park and ride at 6:30 AM.  Attendees
are asked to include their chosen pick up location when registering for
the program.  A light breakfast snack will be provided.

Register online at https://www.mdlib.org/happenings/register.asp, or call
the MLA office at 410.947.5090.

Contact  Lucy Holman at 410.837.4333 or lholman@ubalt.edu, Katy Sullivan
at 410.455.1783 or sullivan@umbc.edu, or Joanne Helouvry at 410.617.6834
or jhelouvry@loyola.edu, with any questions.

MLA cannot issue refunds for any cancellations after October 31, 2008.
This program is worth 2.5 contact hours for continuing education.

This program is sponsored by the Academic and Research Libraries Division
of the Maryland Library Association.

Next ARLD Meeting 10/10

Would you like to meet new colleagues, share ideas for improving library services and learn about the latest research on  Wikipedia?  Please join the Academic Libraries Research Division (ARLD) of the Maryland Library Association for a meeting on Friday, October, 10.  We’ll discuss  ARLD  programs, including the November bus tour to NYC libraries, plans for the MLA conference and a for a spring program.

In addition, Lucy Holman, Director of the Langsdale Library, University of Baltimore, will discuss her recent study on Wikipedia (Rector, Lucy Holman. “Comparison of Wikipedia and other encyclopedias for accuracy, breadth, and depth in historical articles.”  Reference Services Review 36.1 (2008): 7-22 )

Hope to see you on October 10!  ARLD is the Maryland chapter of ACRL (Academic and College Research Libraries), ALA.

Place:  Loyola Notre Dame Library http://www.loyola.edu/library/directions.htm

Date:  Friday, October 10, 1-3pm

More information about the Sept. 18 program

Registration is now open for ARLD’s program on Open Source ILS systems.  Sign up today and make sure you too know how open source software can benefit your library.

Cost

MLA members  $50

Non-members  $75

Students     $42.50

Register at:  https://www.mdlib.org/happenings/register.asp or call the MLA Office at 410-947-5090

Registration Deadline:  Friday, September 5, 2008.

Continental breakfast  9:30-10am

Lunch: Assorted sandwiches, etc. Please specify vegetarian

Directions to Chesapeake College:

http://www.chesapeake.edu/generalinfo/directions.asp

The LRC/library is half way around the circle known as College Drive.  No parking passes are necessary and  there are usually lots of free spaces across the circle from the LRC.

Save the date for ARLD’s fall program

Title:  Open Source Catalogs, OPACS and more:  the next generation is here now!

Date:  Thursday, September 18, 2008

Time:  9:30-2 (breakfast and lunch included)

Place:  Chesapeake College Library, Wye Mills, MD (beautiful library not far from the Chesapeake Bay Bridge!)

Directions and registration information to follow.

Looking for a Web 2.0 portal, OPAC or catalog?  Find out how to use open source software to create a customizable interface, or even a fully featured ILS, that is easier to search, allows users to interact and encourages them to come back to your website.  Save this date for a highly informative program appropriate for public and academic libraries; cataloging, collection management, technical, public services and administrative staff (and others!).  Presenters include Andrew Nagy, Villanova University, who developed a free, open source resource discovery application called VuFind.  VuFind  replaces the web interface to a library catalog.   Jerry Keiser and his staff from the Kent County  Public Library will discuss their implementation of Evergreen, an open source ILS developed by the Georgia Public Library Service.

The speakers will provide background on open source and compare open source and proprietary systems.  They’ll give the nuts and bolts of developing and deploying an open source application or ILS; discuss the expertise, software and hardware required; and address ways of obtaining support for an open source system.